Educational Talk & Visit

Hop Enlightenment - Processing, Contracting, Sustainability and New Variety Sampling

THURSDAY, 28th April 2022 - 14:00 – 18:00 GMT

By the Midland Section

THURSDAY, 28th April 2022, 14:00 – 16:00 GMT


Charles Faram & Co Ltd, Monksfield Lane, Newland, WR13 5BB


Join the IBD Midland Section in this educational seminar and tour to the Charles Faram site.  

Learn with a panel of experts how to select the best hops to produce the most excellent beer and expand your knowledge and expertise about hop purchasing and usage decisions. 

This seminar organised in partnership with Charles Faram would be particularly beneficial for those candidates taking any of the IBD brewing qualifications and it is open to all IBD members at any stage of their career who want to learn more about hops and raw materials.

There is a maximum of 50 places available which will be allocated on the first-come first served basic. Book in advance to avoid disappointment. 

Interested in attending?

Please get in touch with Jane Kershaw

The Speakers

  • Paul Corbett - Managing Director, Charles Faram - Team member since 1989 

Paul joined Charles Faram in July 1989. At that time there were only two other people working at Faram’s, so Paul found himself taking on most roles from Accounts to forklift operator!

He became Managing Director in 1996 and has been responsible for the development of the company during this time.

Whilst in his current role Paul has also served as follows: 
-Trustee for SIBA from 1997-2001
-Chairman of the BFBi Midland Section 1999
-BFBi National Chairman in 2009-2011

He is currently: 
-Chairman of the IBD Hop Industry Committee
-Chairman of the Hop Merchants Association
-A Director of BTS (who run the International Brewing Awards). 

He enjoys visiting farms, drinking beer in pubs and watching rugby in his spare time.

  • Will Rogers - Group Technical Director, Charles Faram - Team member since 2008

Will Rogers is in charge of technical improvements across the business and he has a skill set that is perfectly matched to achieve this.

He manages hop purchasing across the group, the Hop Development Programme worldwide, and advises growers regarding their obligation to meet our standards and legal obligations.

  • Ben Adams - International Sales Manager and brewer, Charles Faram - Team member since 2014 

Ben started brewing in 2004 and spent a decade in the industry before joining Charles Faram in 2014 as a Technical Sales Advisor, helping brewers across the UK with recipe development, technical brewing advice and troubleshooting.

He transferred to Charles Faram Canada in 2019 as General Manager before returning to the UK in 2021 where he currently enjoys his role as Sales Manager for Asia, Australasia and the Americas.

The Programme






14:00 – 14:10

Welcome, housekeeping and explanation of the afternoon

Charlie Faram


14:10 – 14:30

Introduction to Charles Faram and Charles Faram Farms

Paul Corbett



14:30 – 15:30

Processing T90, T45 and Cryo and site tour

Will Rogers

Paul Corbett







Hop breeding and development

Will Rogers



Quality assurance

Will Rogers



Saving the planet – environmental issues, packaging and organics

Paul Corbett







Hop contracting and securing supply

Ben Adams



Assessing hop samples – see what our International Hop Awards judges look for and how they assess the hops.

Ben Adams





Sampling of new CF selections and discussion – put your own hop assessing skills to the test with our new experimental variety selections.








Beers and food






Why You Should Attend?

  • Learn more about hop growing, processing, utilisation and trade globally
  • Clarify with industry experts your burning questions about hops
  • Expand hop knowledge on hops and reinforce your learning if you are preparing for the IBD exams

How to Get to Charles Faram Site



From the M5

•        6.5 miles from Junction 7

•        14.8 miles from Junction 8

 From the North

•        Pass the Halfway House on the left and then a layby on the right

•        Turn right into Monksfield Lane

•        Continue for almost half a mile

•        When the road forks follow it to the right (signposted)

From the South

•        After the layby on the left turn left into Monksfield Lane

•        Continue for almost half a mile

•        When the road forks follow it to the right (signposted)


Taxis and own vehicles

•        We kindly ask you to respect our neighbours and the speed limits

•        When you arrive at our site, please follow the signs to turn left whether being dropped off or parking.  It’s a strict one way system.

•        You can park in the car park or follow the road round to the overspill at the front of the building along the embankment. 

•        Please don’t park in any numbered bays are these are for customer order collections.

•        Yellow hi-vis jackets or vests should be worn on site with the exception of designated walkways to reception from the carpark. Getting from the car parks to the reception door is straight forward.  Just be aware of traffic. 

•        Please sanitise and sign in at reception.



Malvern Link Station                              2.3 miles

Great Malvern Station                            4.1 miles

Worcester Foregate Station to Malvern    6.2 miles

Worcester Shrub Hill Station                   5.7 miles


Birmingham BHX          42 miles

Bristol BRS                   75 miles

East Midlands EMA        75 miles

Manchester MAN           107 miles


Useful Information

Clothes will get coated in hops and hop oil. 

COVID precautions
Please take a lateral flow test the day before you come to the pub tour and/or office and only attend if you test negative. We absolutely don’t think it’s necessary to ask you for proof, so there is no need to bring the test with you. If restrictions change, or if there is a requirement for us to cancel for COVID related reasons we will let you know ASAP.

Photos and video
By taking part you are consenting to Charles Faram using images of you caught in video recordings, and/or photographs, taken/recorded by the event photographers and videographers.

You are consenting to them being used for training, marketing and publicity related activities. Attending also means that you understand that they may be published on social media channels or on the partner's websites, other websites or elsewhere. You can withdraw consent at anytime.