Practical Face to Face Seminar

Sensory in Your Brewery - A Practical Approach

THURSDAY, 24th March 2022 - 11:30 -17.30 GMT

By the Great Northern Section

THURSDAY, 24th March 2022, 11:30 – 17:30 GMT

Venue: Northern Monk Refectory

10 Tariff Street Northern Quarter, Manchester M1 2FF 


Join the Great Northern Section in this Seminar to enhance your understanding of sensory evaluation and the language used to describe it.

This is a fantastic opportunity to take a practical deep dive into the origin of many of the key flavours we find and love in beer.

The seminar will involve a mixture of presentations, discussion and sensory evaluation of hops and beers.

4 experts in their field will guide you through the world of beer flavour including practical tips on how to ensure your brewery is equipped with the skills to evaluate its own products.

The afternoon will be dedicated to a practical session with a ‘hands on’ evaluation of hops, and an opportunity to taste beer spiked with some key flavour notes.

Why should you attend?

  • Learn from a practical sensory training that you can take back to your workplace
  • Gain a deeper understanding of the elements of beer flavour
  • Have the chance to network with industry peers and IBD members


  • Mark Dredge, Beer writer and TV presenter
  • Will Rogers, Group Technical Director - Charles Faram
  • Andrew Paterson, Technical Sales Manager - Lallemand
  • Cara Simpson, Marketing manager - Cara Technology

Available places: Limited to 40 and allocated on the first-come-first-served basis.

The seminar includes lunch and refreshments: £30

Deadline to register: Friday, 18th March