IBD Masterclass Speaker

Martin Riley - Formerly Chief Marketing Officer at Pernod Ricard

  • Master of the Worshipful Company of Distillers 2018-19
  • Former President of World Federation of Advertisers
  • Honorary Doctorate in Business Administration Greenwich University
  • Adviser to Greenwich University Business School
  • Fellow of Royal Society for Arts and Manufacturers
  • Member of Institute of Directors
  • Liveryman of the Worshipful Company of Marketors
  • Degree in Modern Languages, Oxford University
  • Lived and worked in France, Ireland, Russia, Belgium, UK
  • Married with 4 children

2009 - 2014

 

 

CHIEF MARKETING OFFICER, PERNOD RICARD GROUP, Paris

Martin Riley was the Chief Marketing Officer of the Pernod Ricard Group, global co-leader in wines and spirit, from February 2009 until his retirement at the end of 2014. Based in Paris, he was responsible for overseeing all the marketing activities in the Group, working with 6 global brand companies and 75 market companies in developing the Pernod Ricard brand portfolio around the world : Chivas Regal, Absolut vodka, Havana Club rum, Jameson Irish whiskey, Martell cognac, Mumm and Perrier Jouët champagnes, Jacob’s Creek Australian wine,  Ricard, Ballantine’s whisky, Beefeater gin and The Glenlivet single malt are some of the Group’s key strategic brands.

Martin Riley  joined the Pernod Ricard Group in 1997 as International Sales and Marketing Director for the Irish Distillers Group in Dublin and then became International Marketing Director at Chivas Brothers in London. He now lives in London.

2002 - 2009

INTERNATIONAL MARKETING DIRECTOR, CHIVAS BROTHERS, London

N°2 scotch whisky company with Chivas Regal, Ballantine’s, The Glenlivet, Royal Salute  and Aberlour single malt and Beefeater Gin.

1997 -  2002

INTERNATIONAL SALES AND MARKETING DIRECTOR, IRISH DISTILLERS GROUP, Dublin

Jameson Irish Whiskey.

1994 -  1997

VICE PRESIDENT MARKETING, ALLIED DOMECQ

Previously held positions in Seagrams and Whitbread Companies and began career in the Sandeman Company in 1977 in London.